Roho ya Kijani · Collection 2026
The Soul of Pemba
Experience the Heart of Pemba
Authentic Experiences. Genuine Connections. A lookbook and private catalogue of the green island — heritage, forest, reef, table, and the road between them.
The island
Pemba is one of them.
Some places are visited.
Some are admired.
A very few are truly understood.
Clove hills. Sacred reefs. Women who farm the sea. Forests that still hold a flying fox found nowhere else on earth. The Soul of Pemba is a living brand of heritage, halal values, and regenerative travel — hosted with communities, priced privately, designed so the island remains itself.
This catalogue is the private collection of The Soul of Pemba. Every journey is hosted with communities and priced as a private, all-inclusive day — car, boat, guide, lunch, drinks and government tax. The drive from any hotel is never more than 1 hour 30 minutes. Confirmed in writing.
Karibu Pemba. Travel with purpose.
Chapters
Five ways into the island
Signature experiences
Six windows into the soul of Pemba
01 · Our signature experience
Culinary
Share the island through its flavours.
02 · Women, ocean & livelihoods
Sea & Seaweed
Meet the women whose work is a symbol of resilience.
03 · Island of cloves
Spice
Walk the crop that named Zanzibar.
04 · Beyond the tourist trail
Village
Hospitality as a way of life.
05 · Genuine human connection
Community
Travel becomes meaningful when it creates a relationship.
06 · Creativity across generations
Arts & Crafts
Skills passed from one pair of hands to the next.
From the catalogue
Signature days
Ten experiences that carry the island’s character. Open any one, or compose a week.
00
Living Culture
The Soul of Pemba Experience
Village life, traditional cooking and cultural connections.
01
Towns & Heritage
Chake Chake Town Experience
The island’s old heart, still beating.
02
Towns & Heritage
Wete Town and Heritage Experience
Northern harbour, older stories.
03
Towns & Heritage
Mkoani Town Experience
The southern gate of Pemba.
04
Forest & Wild
Ngezi Forest Experience
The last great forest of the island.
05
Ocean & Islands
Vumawimbi Beach Experience
A beach that still has no crowd.
06
Ocean & Islands
Misali Island Experience
A living muswalla in turquoise water.
07
Towns & Heritage
Ras Mkumbuu Ruins Experience
A 10th-century mosque facing the monsoon.
08
Towns & Heritage
Mkama Ndume Ruins Experience
The citadel of a feared king.
Transport
North hotel to south. Hotel to the day.
Private 4×4 and boat only. Karume Airport is at Chake, the ferry at Mkoani, Fundu has no road. Every route is timed as Pemba actually drives.
Lifestyle
Seaweed, clove, craft — a brand you can hold
Beside the journeys: soaps, oils, spices and village crafts made with women artisans. The Soul of Pemba is not only a destination. It is a table, a gift, a way of leaving something behind that stays local.